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LumexTech Solutions Ltd. | SEO

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Training Objective

Now days more than 80% of visitor traffic is delivered to websites through search engine.SEO is the combination of such method,by following those methods you can use search engines to get traffic to your own or client website. So SEO is such rewarding training. In the highly competitive eCommerce world, SEO classes are recognized for delivering quantifiable benefits to your SEO learning in online business systems and marketing./p>

Course Content

Understanding SEO Basic
  • What is Search Engine Optimization (SEO)?
  • How to solve the wrong SEO
  • Why does my website need SEO?
  • SEO tricks and tips
  • Why is Search Engine Marketing very much important?
  • Why can’t the search engines figure out my site without SEO??
  • How Can I do SEO for myself?
  • Search Engine Statistics
  • Examples popular Search Engines
  • SEO Challenges
  • SEO Process
  • SEO Alternatives
  • What Should I Avoid in SEO
What Are The Types of SEO
  • Ranking factors
  • On-Page Ranking Factors
  • Off-page Ranking Factors
Keyword Research and Tools
  • Keyword tools
  • Keywords domination
  • Choose keyword
  • Keyword in On-Page Optimization
  • Keyword Cannibalization
  • Keyword Strategy
  • Keywords and Language
  • Keyword Research Process
  • Keyword Abuse
  • Keyword in off-page Optimization
SEO Content Development and Design
  • Types of SEO Content
  • Develop an SEO Content Strategy
  • Topic Idea Generation
  • Content Writing Ideas
  • Keyword related content
  • Primary Principles of conducting a search
  • Meta Tag
  • Title Tag
  • An Ideally Optimized Web Page
  • Body Tags
  • The Perfectly Optimize page
  • SEO URL Structure
  • Indexable content
Website Essentials
  • Selection of domain
  • Domain Name Options
  • Where to buy a domain
  • Domain registration period
  • What is Sub-domains
  • Subfolders
  • What are Top-Level Domains
  • What is Premium Domain
  • Hosting Options
  • Type of hosting
  • Choose the best hosting
  • Custom Site Design or Third-Party Software
  • Website Usability
  • Website Accessibility
  • Easy website navigation
  • Define quality of the domain
  • SEO Best Practice
  • What is a 301 Redirect?
  • What is a 404 Redirect?
  • Redirecting specific files and folders from one domain to another
  • What is Canonicalization?
  • Redirecting Canonical Hostnames
  • Internal or inside Links & Location in Site Architecture
  • Crawl-able link structures
  • What is Anchor Text?
  • Use of Anchor Text
  • Why page may not be reachable?
  • What is Crawling and indexing?
Search engine marketing
  • What is search engine marketing (SEM)?
  • What are paid listings or advertising?
  • PPC vs. “Organic” SEO
  • Internet marketing strategies
  • SEO and SEM
  • Maintenance
  • Best Practices for Ranking #1
  • Basic Tips & Optimization Techniques
  • What is Google AdWords
  • What is Google Adsense
  • SEM and SEO Unison
Search Engine Primer
  • How Do Search Engines Determine Importance?
  • Google, Yahoo! , Bing
  • Types of Search Engines and Web Directories
  • Search Engine Anatomy
  • Search Engine Rankings
Duplicates Content
  • Examples of Duplicate Content
  • Tools for Diagnosing Duplicates
  • Tools for Fixing Duplicates
  • Search Engine Anatomy
  • Should I Change My URLs for SEO?
Site Map
  • Understanding Sitemaps
  • Guidelines for Sitemaps
  • How to make Sitemaps?
  • Sitemap index file
  • Sitemap extensions (video, images, News …)
  • What HTML Sitemaps?
  • What XML Sitemaps?
  • How site maps work?
  • Site Map Tool
  • Good Site Vs. Bad Site
  • Search intent flavors
  • Search page intents
SEO Tools
  • Internet Business Promoter (IBP)
  • SEO Power Suite
  • Semrush
  • Alexa
  • Other Sites
Search Engine Webmaster and Analytics Tools
  • What is a webmaster?
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Google Analytics
Internal Ranking Factors
  • Analyzing SERPs
  • What is On-Page Ranking Factors?
  • What is On-Site Ranking Factors?
External Ranking Factors
  • What are External Links?
  • What is Broken Outbound Links?
  • Article and Press Release Account Creation
  • User Behavior Patterns
  • Website Performance and Website Age
Link building
  • What is link building
  • One way linking
  • Reciprocal link
  • Three way link building
  • Link Signals
  • Social Sharing
  • Social site link building
  • Resources To Carry Your Link Building
  • Link Building Strategies
  • Link Exchange Site
  • Bad Ways to Build Links
  • White Hat SEO and Black Hat SEO
  • Understand White Hat SEO
  • White Hat SEO Tips and Tricks
  • Understand Black Hat SEO
  • Sparmdexing
  • Tricks of Black Hat SEO
  • Gray Hat SEO
  • What is gray hat SEO?
  • How to use gray hat SEO?
Google SEO Algorithm Factors
  • Google SEO Algorithm Factors
  • What is latest algorithm hummingbird?
  • What is Google Panda?
  • What is Google Penguin?
  • Google Algorithm Change History
  • Other search engine algorithm
Web Stats Monitoring
  • Web Server Logs and Formats
  • All Popular Web Stats Tools
  • How to Use WebLog Expert?
  • How to Use AWStats?
  • How to Use Webalizer?
  • Tying Searches to Individual Web Pages
  • Web Spider Patterns
  • User Patterns
Robots Exclusion Protocol
  • What is robot text?
  • How to make robot text?
  • Understanding REP
  • Creation of robots.txt
  • Understanding the robots.txt Format
  • Social Networking Phenomenon
  • Social Platforms and Communities
  • Social Media Strategy
  • Using Automation
  • Google and Social Media Sites
  • Real Time Website Monitoring
  • Google analytics
  • Other tools
  • How to use blogs for SEO
  • WordPress
  • Blogspot
  • Blog/li>
  • Special Off page Optimization
  • What is Forum Posting?
  • How to do Forum Posting?
  • Chat Marketing
  • Social bookmarking
  • Article Submission
  • What is backlink?
  • How backlinks works?
  • How to make backlink?
  • Do follow and no follow backlinks
Page Rank
  • What is page rank?
  • How to check page rank?
  • How to increase page rank?
  • How page rank is important in SEO
Search Engine Spam
  • Understanding Search Engine Spam